Leica LUX is a professional camera app that brings the iconic Leica Look – and its signature color, style, and feel – to your iPhone. Developed in-house by Leica, it gives you the unique visual character of Leica cameras in a powerful mobile experience. FLEXIBLE PHOTOGRAPHY Leica LUX simplifies the photographic process to capture life's moments with clarity. Whether you're shooting landscapes, street scenes, or intimate portraits, Leica LUX offers countless creative opportunities. Photographers of every skill level can craft masterpieces, using automatic mode for spontaneous snapshots or diving into the manual settings to tweak every detail. LENS SIMULATIONS Stunning simulations of legendary Leica lenses bring prestige and personality to your mobile photography. Each lens has a distinct visual style, from the Summilux-M 28mm f/1.4 ASPH to the Noctilux-M 50mm f/1.2 ASPH, with more lens options coming soon. The custom software engine also creates authentic-looking bokeh directly on your iPhone. ICONIC LEICA LOOKS Leica LUX was developed in accordance with the acclaimed color science of Leica, offering the same color corrections and film presets as found in Leica cameras. These Leica Looks include Leica Classic, Leica Contemporary, Leica Black & White, and Leica Vivid. More than 15 looks are currently available, giving your images rich textures, emotional nuance, and inimitable drama. AUTOMATIC AND MANUAL CONTROL Leica LUX allows you to expand your creativity, choosing between an intuitive automatic mode or full-fledged manual control. Manual photographers can adjust the exposure compensation, shutter speed, ISO, white balance, focus mode, RAW output, and more. SUBSCRIPTION OPTIONS Leica LUX Pro expands the Leica experience for photographers looking to get the most from their images. Choose from a $6.99/month or $69.99/year package. These prices are for United States customers. Pricing in other countries may vary. Subscriptions are automatically renewed. Go to your account settings in the App Store to manage your subscriptions. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://leica-camera.com/node/9954/iframe